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Franchises
FranquiciasThe knowledge, methods and the franchise is a trade goods or services system, in which a persona called ‘franchiser’ gives to other called ‘franchised’, a license to use a brand, methods and procedure in order to allow to the franchised to operate in a business.

A franchise must be has the following elements:

  • The brand license
  • The knowledge or technology for the franchiser
  • The tecnic assistance

A franchise system is:

  • A way to do business
  • A mix between the entrepreneurial spirit and the professional management
  • A business strategy based by self
  • A transaction based in trust
  • A business with a lower risk of investment that one independent

A franchise system is not:

  • A totalitary system
  • Problem of one person
  • A financial problem solution
  • Only a development of representatives
  • Only a distribution network
  • The immediately success
  • An all life contract
  • A temporary relation

The Parties: Franchiser


This person has a particular brand and technology (know how) of trading goods or services, by means of a contract, the transfer rights or the use of the brands and the technology with technical, organizational and management assistance to the ‘franchised’ business.

Obligations of the franchiser

Develop and test, inside the practice of the businness concept and the technology that involve the franchise, authorizing to the franchiser to use this technology, as well as the implementation, management and operation of a working business.

  • Set up the methods and procedures will to direct the franchise operation
  • Recruit, select and prepare the franchiser inside the best technical
  • Keep a dedicated team oriented to develop and improve the products, services and technics that allow to increase the performance level of the franchises
  • Continue oversee network constitute by franchises in order to warn any omission attitude that affect the brand image

The Parties: Franchised

This person purchase a right to commercialise a good or a service inside an exclusive market, using the profits of a brand and the support that receive in the training, operations manuals and the business management.

Obligations of the franchised

To purchase a franchise it has to make a initial payment to the franchiser, as well as periodical royalties.
The franchised is the responsible of the installation, inauguration, operation and management of the franchise, according with the franchiser rules.
In adittion, the franchised pay the costs of installation and the operatives and management costs, besides of be the responsible of the contract and management the human resources.

  • Research about the franchised
  • Information about the management of the franchiser
  • Brand and logo defense (know how)
  • Prevention and defense in front of the unfair competence
  • Research for a revision of franchise contracts
  • Mystery shopping
  • Mystery fake
 
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